Copywriting Academy is a premier online course by Ray Edwards. In case you are not familiar with Ray Edwards, just know that he is one of the best and popular copywriters in the industry. As a matter of fact, his…
When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement.
But even if your sign up form is amazing, you need website traffic to make it effective. By increasing traffic, you can increase the number of people who see your sign up form and subscribe to your email list.
So what are some ways you can drive traffic to your website without breaking the bank?
Build your community
Having a presence in online communities gives you a good opportunity to develop your brand and your expertise – and as you do, you will naturally begin to raise interest in your business & increase traffic to your website.
In Thinkific’s #WeOnline summit, Dana Malstaff, author of Boss Mom, showed how she used community participation as a way of building her business. Throughout the presentation, she emphasized that you have to give generously to other people’s audiences in order to be authentic & build trust.
To accomplish this, share your knowledge & expertise with the communities you reach out to. This would help you develop deep relationships with those communities & bring people back to your site when they are looking for more useful information.
There’re numerous ways to increase your online presence, like: commenting on blogs & in forums, answering questions on Quora, talking in subreddits, guest blogging, or even participating in Facebook & LinkedIn groups.
Building a presence in communities will not only increase brand awareness for you, but it’ll also give you the opportunity to connect with like-minded individuals & even people you could develop partnerships with.
Tip: When participating in LinkedIn groups ensure to follow the group rules. While some LinkedIn groups let you link back to your website in certain situations, others do not allow this at all.
Collaborate with another business/influencer
One of the most necessarytactics you can use to drive traffic & conversions is to leverage relationships with other companies & influencers. By getting your brand in front of new audiences, you open up the door to new traffic to the site.
If you have already developed these relationships – that is great!
If not, do not be afraid to reach out to new people to beginforming mutually beneficial partnerships.
Before reaching out, write down a list of opportunities that you could bring to the table. Do you have a large social following? Do you have a loyal & engaged subscriber base? Are you good at public speaking?
You will be able to use this list as talking points in your negotiations with partners. Be confident in your offerings, but know where you will draw the line to protect your own audience.
Once you have established a partnership, you can explore opportunities to work on projects together that will get you in front of their audiences.
Twitter chats, webinars, and exclusive online education series are good ways to create experiences that will benefit everyone.
For instance, we partnered with AddThis for a webinar on email list building. Not only where we can share the expertise of both companies with webinar audiences, we also had more webinar attendees since we invited both of our audiences to the webinar.
Tip: Do not know where to start finding partners that will work with you? Review your referral traffic in Google Analytics to seek sites that are already sending traffic to you. If they are already a fan of your brand, they are more likely to work with you.
Email your subscribers
While Facebook & Twitter are great for bringing your social audiences back to your website, email marketing may be more effective.
One of the reasons email drives conversions is its ability to boost website traffic.
By sending your email subscribers emails with links back to your blog & website, you encourage them to visit your site & learn more about your company.
For instance, to regularly encourage your email subscribers to visit your blog, you could send a weekly/monthly email sharing your latest blog content. Our weekly blog digest emails share the top blog content from the past week & increase traffic to our blog.
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Twitter’s Now Serving Warnings on Certain Profiles in Latest Anti-Abuse Measure 14/3
Earlier this year, Twitter promised to take more action on trolls & abuse, and they have certainly backed up that commitment, rolling out a range of new privacy & security measures including safer search results, minimizing the visibility of ‘‘lower quality’’ tweets, implementing temporary restrictions on offending accounts & providing more user control over the types of tweets.
In isolation, each of the measures is relatively small, but cumulatively, you can start to see how Twitter is improving the user experience – or, at least, providing more tools to address the various concerns & make the platform more welcoming.
Twitter’s latest measure on the front blocks entire profiles from view, with a warning that the content tweeted from the account can be offensive.
The user can click the ‘Yes, view profile’ option & move on, but it does give them a moment of pause, a chance to stop being exposed to offensive content, if they so wish.
It is another small measure which adds to your personal selections, though the actual process itself does raise some questions.
According to Mashable, users aren’t notified when their accounts are flagged this way, and there does not appear to be any specific guidelines on why an account has been gated.
Twitter is told TechCrunch that the feature – which is currently in test mode – works to how other sensitive content is flagged, based on their existing guidelines & user reports/personal settings, but there does not appear to be any specific listing of possible violations or explanations provided to users when the tool is enacted.
Of course, this is just the early testing phase, they will likely look to make changes the process if it ever gets a full roll out, but it can become a larger concern for brands if they start getting their accounts blocked / gated based on these guidelines. Businesses obviously want to achieve as many people as possible, and tools like this could limit that. Twitter will be called upon to provide more detailed explanations on such moves – but again, that is only if the test proves valuable & they look to implement it across the platform.
It looks like the tool will have limited value, and it may get dropped entirely, but it is worth noting that this process is in place – at least in some form – there could be extended impacts.
Overall though, it is great to see Twitter making moves on this front. Twitter has been criticized for their inaction, with the platform’s lack of innovation seen as a major reason as to why they have flailed as other, faster moving apps, have advanced with user behaviors & have seen increased take-up as a result. The downside of moving faster is that sometimes you might mis-step (or ‘break things’ as Facebook would say), as Twitter has done with their anti-abuse measures – they rolled out & reversed a change to Twitter lists within a couple of hours.
But really, it is much better to see Twitter taking action, even though they then re-assess, than doing nothing at all.