When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement.
But even if your sign up form is amazing, you need website traffic to make it effective. By increasing traffic, you can increase the number of people who see your sign up form and subscribe to your email list.
So what are some ways you can drive traffic to your website without breaking the bank?
Build your community
Having a presence in online communities gives you a good opportunity to develop your brand and your expertise – and as you do, you will naturally begin to raise interest in your business & increase traffic to your website.
In Thinkific’s #WeOnline summit, Dana Malstaff, author of Boss Mom, showed how she used community participation as a way of building her business. Throughout the presentation, she emphasized that you have to give generously to other people’s audiences in order to be authentic & build trust.
To accomplish this, share your knowledge & expertise with the communities you reach out to. This would help you develop deep relationships with those communities & bring people back to your site when they are looking for more useful information.
There’re numerous ways to increase your online presence, like: commenting on blogs & in forums, answering questions on Quora, talking in subreddits, guest blogging, or even participating in Facebook & LinkedIn groups.
Building a presence in communities will not only increase brand awareness for you, but it’ll also give you the opportunity to connect with like-minded individuals & even people you could develop partnerships with.
Tip: When participating in LinkedIn groups ensure to follow the group rules. While some LinkedIn groups let you link back to your website in certain situations, others do not allow this at all.
Collaborate with another business/influencer
One of the most necessarytactics you can use to drive traffic & conversions is to leverage relationships with other companies & influencers. By getting your brand in front of new audiences, you open up the door to new traffic to the site.
If you have already developed these relationships – that is great!
If not, do not be afraid to reach out to new people to beginforming mutually beneficial partnerships.
Before reaching out, write down a list of opportunities that you could bring to the table. Do you have a large social following? Do you have a loyal & engaged subscriber base? Are you good at public speaking?
You will be able to use this list as talking points in your negotiations with partners. Be confident in your offerings, but know where you will draw the line to protect your own audience.
Once you have established a partnership, you can explore opportunities to work on projects together that will get you in front of their audiences.
Twitter chats, webinars, and exclusive online education series are good ways to create experiences that will benefit everyone.
For instance, we partnered with AddThis for a webinar on email list building. Not only where we can share the expertise of both companies with webinar audiences, we also had more webinar attendees since we invited both of our audiences to the webinar.
Tip: Do not know where to start finding partners that will work with you? Review your referral traffic in Google Analytics to seek sites that are already sending traffic to you. If they are already a fan of your brand, they are more likely to work with you.
Email your subscribers
While Facebook & Twitter are great for bringing your social audiences back to your website, email marketing may be more effective.
One of the reasons email drives conversions is its ability to boost website traffic.
By sending your email subscribers emails with links back to your blog & website, you encourage them to visit your site & learn more about your company.
For instance, to regularly encourage your email subscribers to visit your blog, you could send a weekly/monthly email sharing your latest blog content. Our weekly blog digest emails share the top blog content from the past week & increase traffic to our blog.